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PRISM & ARC

VISUAL IDENTITY STUDIO

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About

At Prism & Arc, we believe a logo is more than just a symbol; it’s the cornerstone of your brand’s identity.With years of expertise in strategic design, we create unforgettable visual identities that resonate with your audience and encapsulate your brand's vision. Our dedicated team partners closely with you to ensure that every aspect of your logo reflects the essence and promise of your business. Let's embark on a journey to define your future together!

Services

We offer focused design solutions, built on the Prism & Arc philosophy, to ensure your brand's presence is strategic, clear, and perfectly executed across every medium.

The Core Identity          01

This is the non-negotiable first step. We create the single, foundational logo and identity system that defines your brand's essence.

  • Focus: Precision & Timelessness

  • What It Includes:

    • Phase 1: Deep Discovery & Prism Analysis (Strategic breakdown of your brand's purpose).

    • Logo Design: 3-5 unique, strategic logo concepts.

    • Brand Guidelines: Final logo files, clear color codes (HEX/CMYK), and basic typography recommendations.

    • Deliverable: The final, authoritative mark that anchors your entire visual identity.

Static Campaign Media

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This package translates your finalized brand identity into high-impact, promotional visual materials, delivered only as digital, production-ready files.

  • Focus: Impact & Digital Assets

  • What It Includes:

    • Print Media Design: Custom layout and design for posters, brochures, or flyers, delivered as high-resolution PDF files (ready to send to a commercial printer).

    • Digital Advertising: Creative assets sized and optimized for various platforms (Google Ads, LinkedIn, social media feeds).

    • Social Media Kit: Branded templates for stories, posts, and profile headers.

    • Deliverable: A set of polished, professional marketing assets ready for your media team or third-party printer.

The Brand System

 

 

Building on your core logo, this service ensures your visual language is consistent and ready for all necessary applications, digital and print.

  • Focus: Clarity & Consistency

  • What It Includes:

    • Visual Style Guide: A comprehensive document detailing how your brand looks, sounds, and acts.

    • Expanded Typography & Palette: Selection and specification of all primary/secondary fonts and color usage rules.

    • Stationery Suite Design: Templates for essential items like business cards, letterheads, and email signatures delivered as print-ready files.

    • Deliverable: A complete visual playbook, including all necessary design files for third-party printing.

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